Held in Orlando, Florida, the Content and Commerce summit is yet another chance for professionals from two different industries to network and share ideas. This kind of thing is vastly different from tech shows and conventions where the biggest companies get to flash their new products about and tease people with concepts and future releases. Nevertheless, these big time networking events are important, if not quite as exciting and glamorous. Although, this being the first time it has ever been held and has got everyone’s chins wagging about the topics up for discussion, as well as an A-List of guest speakers.
E-commerce is the obvious link between the hustle and bustle of the business world and the fast-paced, ever changing media industry. According to the official C&C website, the idea of the summit is to bring people from these two worlds together in the hopes that they can bring new and innovative ideas to the mix.
The two industries have always needed each other, whether it be a poster for a shop advert to generate some cold hard cash, or whether the shop would be the ones selling the posters, bringing the cash to the media company that produced them. These days, with technological advances of the web making the internet both faster and even more widely available, e-commerce has boomed and is now easier than ever to set up an online shop. Most of us know that, even if we don’t all know how to do it. The lovely people behind the C&C summit (NativeCommerce.com) plan to save the world of business, claiming to offer the solution to expensive advertising that has minimal effect, whilst at the same time, helping media companies and professionals “monetize” every aspect of what they do.
Whilst the website doesn’t detail any ticket sales or how many attendees are to be expected, the summit boasts some pretty big time speakers, with senior managers from all types of companies, Google and FedEx to name but two. The three day event will run from the 15th to the 17th of this month, in the Hyatt Regency hotel, right next to the OC convention center.