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Apple’s Renewed Focus on AI Development

<img class=" wp-image-3525 alignright" src="https://www.sagraphics.co.uk/wp-content/uploads/2016/08/Apple-logo-180×300 read this.png” alt=”Apple-logo” width=”209″ height=”348″ srcset=”https://www.sagraphics.co.uk/wp-content/uploads/2016/08/Apple-logo-180×300.png 180w, https://www.sagraphics.co.uk/wp-content/uploads/2016/08/Apple-logo.png 374w” sizes=”(max-width: 209px) 100vw, 209px” />Being personal fans of Apple, with a studio kitted out with iMacs, iPads, iPhones and a couple of newly delivered Apple Watches, we like to keep our eyes on new updates and launches from the Apple world.

Next month could see the Apple Watch 2 drop alongside the release of the iPhone 7. However, the topic for this post is more related to Apple latest acquisition and where this development may take them in the near future.

Apple have snapped up a startup company based in Seattle, with the aims to increase development of Siri and other AI software.

Turi grew from the GraphLab, led by Carlos Guestrin, the Amazon professor of machine learning at the University of Washington. Whilst we are led to believe it was originally developed for machine learning, the open source project which uses a sophisticated C++ framework for data collection and mining, means the software is favoured by some big companies for producing recommendations.

After Apple CEO spoke last week though, it appears that the intentions for Turi are to increase the capabilities of machine learning, adding “We have focused our AI efforts on the features that best enhance the customer experience,” Cook said. This could be giving Siri more understanding of the meaning of words and how we use them, making Siri not just more intelligent, but perhaps more personable too.

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