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IFA Berlin 2016

Since early in the 20th century the IFA exhibition has been large platform for big name companies to flaunt their newest ideas, prototypes and products. It is the biggest electronics trade show in Europe and boasts a 90 year old history, although for a lot of that, the convention was only held on a two-yearly basis, but since 2005, it has again become an annual event.

The body in charge of organising and hosting the IFA is the German Association for Entertainment and Communication Electronics. Although the show doesn’t hold any awards or competitions, it is split into seven different categories for exhibitors to enter their products to, which are as follows: Home and Entertainment Electronics, Home Appliances, Audio Entertainment, My Media, Public Media, Communication, Technology & Components.

Samsung, LG and Sony along with many household names in the tech industry, plan to show off numerous products throughout the different categories. LG is wanting to give the world a taste of HLG (Hybrid Log Gamma) as well as two other High Dynamic Range technologies that we will be soon seeing in their electronics.

Samsung have dropped some details of the S3 Gear watches ahead of IFA, with teasing pictures of both the Classic and Frontier styles and Sony will go packing with goodies (as always), talking about VR, a new Playstation 4 and an Xperia X Compact. Sony are trying to hype a whole collection of new toys with their various pictures and banners emblazoned with #SonyIFA.

FitBit shall also be making an appearance after just announcing a new version of it’s more popular Charge, as well as the FitBit Flex.

The exhibition is running from the 2nd to the 7th of September in Messedemm, Berlin with around 250,000 visitors expected to be attracted as well as upwards of 1600 exhibitors.

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